That depends on how many campaigns we set up and how much you spend on media buys. Annual spend can range from $15,000 to $50,000 or even higher for large campaign budgets. Our fees are far less than what it would cost to build your own marketing department.
How much do I need to spend on media buys?
If you have your own contact list you can email your target audience without a media buy. If you want to reach more people you can choose to buy search words, place online banner ads or use any other media channel that makes sense for your business. How much you spend depends on how many people you want to reach.
How much do you recommend that I spend on a media buy?
We recommend that you test each campaign with a small budget ($200 - $500). That will let us evaluate the click through and conversion rates and establish the relative ROI. After we tweak the campaign (in search and PPC) and establish a positive ROI, you can spend as much as you like, depending on how fast you want to grow your business.
What do I need to know to make this work for my business?
All you need to know is your own business. We understand your business through your eyes and then apply our marketing expertise to build you a marketing system that works for your business.
How much do I need to spend on promotional ads?
Banner ads and landing pages are included in the $1,700 campaign design and set up fee. If you are placing video commercials or print adds, additional production fees will be bid separately.
How much do I need to spend on other content?
We produce video content by interviewing subject matter experts, including your own senior people, to provide you with the non-promotional content you need for your content marketing campaigns. Prices begin at $200 per finished minute of video.
Why do I need content marketing campaigns?
Most of our clients are B2B businesses that sell complex products in complex markets. Non-promotional content is designed to address the needs and challenges of your target market. Content marketing campaigns use non-promotional content to capture and nurture leads for your sales staff.
Why do I need an automated marketing system?
Traffic is driven by campaigns into a database of contacts in your automated marketing platform where they can be nurtured with content until they can be converted into a sales qualified lead for your sales staff. Correctly setting up campaigns in your automated marketing platform is key to building a marketing system that can track and score leads. License fees begin at $99/month.
Do I need any marketing personnel on my staff?
If you have a marketing director or other marketing people in your company, we can collaborate with them, providing whatever services they need to design and build an effective marketing system with our help. If you don't have any marketing personnel on staff, we can build your marketing system simply by collaborating with your senior leaders. Then, if you like, you can hire someone that we can teach to keep your system running. If you prefer, you can pay us to keep it running for you.
Why do I need to host my video on your media platform?
Our online television platform is designed to deliver video content and capture engagement data with viewers, including viewing metrics (views, length of view, etc.) and critical information provided by your prospects. This information creates a detailed picture of your prospects including their needs, challenges and desires. We deliver this information in real time to your sales staff and the data is included in our monthly reporting. It is also used to tag and score prospects as they are nurtured through your marketing system. You can also host the video on your website but we cannot integrate that data into our television platform.
How do I get started?
Just contact us to set up a free consultation so that we can assess your needs. The first paid step is the strategic planning session. After that, you decide how fast you want to go. We can build your system one campaign at a time or plan a more aggressive approach if you want to grow faster. There are no long term contracts or annual fees. You just pay as you go. We provide not only the best marketing system build out available but also the most cost effective means for building a custom designed marketing system to grow your business.
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