HELPING BUSINESSES BUILD better CONTENT SOLUTIONS
We help companies build better content marketing solutions, by developing content strategies, and by improving the quality and use of content in their content graphs.
CONTENT MARKETING SERVICES
We give you the tools to create content and the process to utilize your content to the max. Think of creating content with our processes and tools as a game board. It’s easy to begin building better content with our system.
Step 1 Build Audience
The key is marketing your content before you market your products or services. You can build audience organically of course. But buying ads to drive traffic into your audience database is necessary if you want to play the game well.
Step 2 Promotional Content
Promotional content plays its usual role. What’s unique is that your promotional ads are delivered alongside your non-promotional content and not in a 3rd party media site. Clearly define what offers and promotions you want to offer and polish off those deals so they match up with the non-promotional content you are going to create.
Step 3 Non-Promotional Content
Non-promotional content should focus on the needs and challenges of your target market. Your content strategy should identify trends and issues in your industry that address the concerns of your target audience. Things like emerging best practices, new technologies and an ever changing regulatory environment all provide opportunities for you to create compelling content.
Step 4 Create Media-Like Content
Great, compelling content is media-like, produced to meet media standards. Writing, scripting, filming, editing should all meet production standards in the media industry. After all, you are competing with other content so you better plan on beating it. This is true regardless of the formats you choose, including blogs, podcasts, case studies, articles, web video or even television programs.
Step 5 Plan the Engagement
No content strategy is complete without a plan for what happens next. After your audience consumes your content what do they do next? Using landing pages integrated with your automated marketing system is the smart way to capture and track engagement data. Content is the fuel but you should fine tune the system so that it creates continuous engagements that effectively nurture your audience members.